Gold Heart Jewelry: The Complete Collection for Every Kind of Love
Here's something nobody tells you about heart jewelry: it's not just about romance. It never was. The heart symbol has been worn for centuries to represent every kind of love that matters — the love you give to other people, the love you give to yourself, the love that shows up as friendship, as family, as loyalty, as the simple act of getting dressed in the morning and choosing a piece of jewelry that says "I matter."
That's what makes our heart collection of jewelry different from the heart jewelry you'll find at a department store counter in February. These aren't seasonal pieces designed to be gifted on one holiday and forgotten by March. They're everyday jewelry with meaning behind it — pieces that carry heart symbolism in styles ranging from playful and whimsical to bold and architectural to vintage and romantic. Eighteen pieces across every jewelry category, at price points from $34 to $258, in aesthetics that cover every personality type and every definition of love.
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Whether you're shopping for yourself (which is, frankly, the best reason), gifting someone you love, or building a collection over time, there's a heart piece here that matches exactly how you express love in the world.
Quick Picks: The Gold Heart Collection at JuJu Loves
Best under $50: Pink Heart Cherry Charm Necklace — $48 — playful, colorful, instant mood boost
Best everyday earrings: Gold Bow Heart Earrings — $48 — feminine and subtle, works with everything
Best bold earrings: Gold Heart Dangle Earrings Red Crystal — $78 — romantic sparkle, turns heads
Best layering necklace: Enamel Heart Multi Charm Necklace — $112 — charm-forward, personality piece
Best statement necklace: Gold Filigree Heart Statement Necklace — $258 — the showstopper, heirloom quality
Best bracelet: Gold Puffy Heart Charm Bead Bracelet — $48 — stackable, sweet, daily wear
Best brooch: Gold Cherub Angels Red Heart Brooch — $34 — vintage charm, most affordable piece
Best hair accessory: Tan Heart Headband — $58 — heart motif meets headband styling
Why Heart Jewelry Isn't Just for Valentine's Day
Let's get this out of the way first: heart jewelry is the most universally meaningful symbol in all of jewelry. It predates every trend cycle, every fashion era, every "what's in this season" list. The heart shape has appeared in jewelry since the Middle Ages, and it's never once gone out of style — because it represents something that never goes out of style either.
But here's where it gets interesting for 2026. The meaning of heart jewelry is expanding beyond romance. Women are wearing hearts as symbols of self-love, as friendship tokens, as daily reminders of their own strength and softness existing in the same body at the same time. The rise of the symbolic jewelry movement means that pieces with meaning — not just aesthetics — are what women are reaching for now.
That shift is exactly why we built this collection the way we did. We don't carry one heart necklace. We carry six. Because the woman buying a playful pink cherry heart charm at $48 and the woman choosing a $258 filigree statement necklace are both expressing love — just in completely different languages. Both are valid. Both are beautiful. Both deserve a piece that matches how they show up in the world.
Heart Necklaces: Six Styles, Six Personalities
The heart necklace is the most searched-for and most-gifted category in heart jewelry, and for good reason — it sits close to your actual heart, it's the first thing people see, and it sends a message before you say a word. We carry six heart necklaces that couldn't be more different from each other, which is exactly the point. Here they are, from most playful to most dramatic.
The Playful One: Pink Heart Cherry Charm Necklace
SHOP Pink Heart Cherry Charm Necklace — $48
The Pink Heart Cherry Charm Necklace ($48) is pure joy on a chain. The pink heart paired with cherry charms creates a piece that's whimsical, youthful, and completely unapologetic about being fun. This isn't serious, moody jewelry — this is the necklace equivalent of a good mood. It's the piece you put on when you want your outfit to feel lighter, brighter, more playful.
At $48, it's the most accessible necklace in the heart collection and an incredible gift for friends, daughters, or anyone who gravitates toward color and personality in their jewelry. It also works beautifully as an entry point into charm necklace styling — the multi-charm design feels very 2026 and layers well with simpler gold chains.
The Multi-Charm Story: Enamel Heart Multi Charm Necklace
SHOP Enamel Heart Multi Charm Necklace — $112
The Enamel Heart Multi Charm Necklace ($112) is for the woman who loves jewelry that tells a story. The multiple charms create visual interest and personality — this is a piece that invites people to look closer, to notice the details, to ask about it. The enamel work adds color and dimension that you don't get with solid gold pieces, making it a standout in any layered necklace combination.
This necklace sits at the sweet spot of the collection — not as casual as the cherry charm, not as formal as the filigree piece. It's the necklace that works for the most occasions because it carries enough personality to stand alone but enough refinement to dress up. If you're buying one heart necklace to wear constantly, this might be the one.
The Puffy Heart: Gold Puffy Heart Charm Necklace
SHOP Gold Puffy Heart Charm Necklace — $118
The Gold Puffy Heart Charm Necklace ($118) is having a major moment right now. The puffy, three-dimensional heart shape is one of the most-searched heart jewelry styles, and this necklace delivers it in pure gold with a satisfying weight and visual presence. There's something about a puffy heart that reads as both modern and nostalgic — it channels Y2K energy while feeling completely current.
The dimensional quality of the puffy heart means it catches light differently than flat heart pendants. It has depth and shadow and movement, which translates to a piece that looks more expensive than its $118 price point. This is the heart necklace for the woman who wants a gold pendant with substance — something she can feel against her skin and know it's there.
The Edgy One: White Enamel Spike Heart Charm Necklace
SHOP White Enamel Spike Heart Charm Necklace — $118
The White Enamel Spike Heart Charm Necklace ($118) is proof that heart jewelry doesn't have to be soft. The spike detail gives this piece an edge that most heart necklaces don't have — it's bold, it's unexpected, and it says "I love hard but I'm not delicate about it." The white enamel adds a graphic, modern quality that makes it stand out in a sea of all-gold pieces.
This is the heart necklace for the woman who loves the symbolism of hearts but doesn't identify with dainty, romantic aesthetics. If her style leans more modern and architectural than vintage and soft, this is her piece. The contrast between the softness of the heart shape and the sharpness of the spike detail creates a tension that's genuinely interesting — it's jewelry with a point of view.
The Collector's Piece: Brass Double Fish Heart Necklace Aquamarine
SHOP Brass Double Fish Heart Necklace Aquamarine — $188
The Brass Double Fish Heart Necklace ($188) is the most unique piece in this collection — two fish forming a heart shape with an aquamarine stone. This isn't a typical heart necklace. It's a conversation piece, a collector's piece, the kind of jewelry that carries multiple layers of symbolism. Fish represent abundance and good fortune. The heart shape represents love. The aquamarine stone represents clarity and calm. Together, they create a piece that's as meaningful as it is beautiful.
At $188, it's for the woman who wants jewelry nobody else has — a piece that makes people stop and look twice, that sparks stories and questions. If you love coastal and nature-inspired jewelry, this piece bridges that aesthetic with heart symbolism in a way that's completely original. It would also make an extraordinary gift for someone who loves the ocean, who values symbolic jewelry, or who simply appreciates artistry in what she wears.
The Showstopper: Gold Filigree Heart Statement Necklace
SHOP Gold Filigree Heart Statement Necklace — $258
The Gold Filigree Heart Statement Necklace ($258) is the crown jewel of this collection — and honestly, of the entire JuJu Loves jewelry line. The filigree work is intricate, the gold is rich and warm, and the scale is genuinely impressive. This is a necklace that carries the weight of an heirloom piece, the kind of jewelry that could have been pulled from a European vintage shop or passed down from a grandmother who had extraordinary taste.
At $258, it's our most significant heart piece, and it should be. This is the necklace you wear when you want your jewelry to be the outfit. It pairs with a simple black dress, a white blouse, a clean neckline that lets the filigree do all the talking. If you've ever wanted one statement necklace that makes everything else in your wardrobe look better, this is it. For more on wearing statement jewelry with confidence, see our guide on what jewelry to wear with every neckline.
Heart Earrings: Five Pairs From Sweet to Show-Stopping
Heart earrings are the category where most people start their collection because earrings are the jewelry you wear most automatically — you put them on in the morning as part of your routine and they quietly carry your style all day. We carry five pairs that span every mood.
The Everyday Pair: Gold Bow Heart Earrings
SHOP Gold Bow Heart Earrings — $48
The Gold Bow Heart Earrings ($48) combine two of the most feminine motifs in jewelry — the bow and the heart — in a piece that's delicate enough for daily wear but detailed enough to feel special. At $48, they're one of the most affordable pieces in the collection and an easy gift for any occasion. The bow adds a sweet, gift-like quality — like the earrings themselves are a little present every time you put them on. For more on styling bow earrings, we have a complete guide.
The Lock and Key: Gold Heart Lock Charm Dangle Earrings
SHOP Gold Heart Lock Charm Dangle Earrings — $78
The Gold Heart Lock Charm Dangle Earrings ($78) add a layer of symbolism beyond the basic heart shape. The lock motif suggests something protected, something precious, something worth keeping safe. These are the earrings for the woman who keeps her heart guarded but isn't afraid to show it — there's a beautiful tension in wearing a locked heart as jewelry. The dangle gives them movement and presence that catches light as you turn your head.
The Romantic: Gold Heart Dangle Earrings Red Crystal
SHOP Gold Heart Dangle Earrings Red Crystal — $78
The Gold Heart Dangle Earrings Red Crystal ($78) are the most overtly romantic piece in the entire collection. The red crystal paired with the gold heart shape is classic romance — rich, warm, and unmistakably passionate. These are the earrings you reach for on date night, on an anniversary, on any occasion where you want your jewelry to carry a little heat. The red crystal catches light in a way that's genuinely eye-catching from across a room.
The Garden Romantic: Gold Heart Dangle Earrings Floral
SHOP Gold Heart Dangle Earrings Floral — $98
The Gold Heart Dangle Earrings Floral ($98) blend two powerful symbols — hearts and flowers — into a piece that feels lush, romantic, and deeply feminine. The floral detailing gives these earrings an artisan quality that makes them stand out from simpler heart designs. They're the earrings for the woman who loves garden imagery, who gravitates toward botanical and bloom aesthetics, and who wants her heart jewelry to feel like a love letter from nature.
The Modern Classic: Gold White Heart Drop Earrings
SHOP Gold White Heart Drop Earrings — $78
The Gold White Heart Drop Earrings ($78) are the cleanest, most modern pair in the collection. The white against gold creates a graphic quality that reads as contemporary and polished — less vintage romance, more intentional style. These are the heart earrings for the woman who likes clean lines, modern aesthetics, and jewelry that feels curated rather than sentimental. They're also incredibly versatile — the white and gold combination works with virtually every color palette in your wardrobe. For help choosing earrings that flatter you most, see our face shape earring guide.
The Subtle Hearts: For When You Want Meaning Without the Obvious
Not everyone wants a literal heart dangling from their ears — some women prefer jewelry where the heart symbolism is woven in more subtly. These pieces carry heart elements within more complex designs, perfect for the woman who wants the meaning without the overt motif.
SHOP Multi-Stone Pearl Drop Earrings Sunset — $98 | SHOP Blue — $98
The Multi-Stone Pearl Drop Earrings ($98) feature a heart shape worked into one of the charm elements — visible when you look closely, but not the first thing you notice. They come in two colorways: Sunset (warm tones) and Blue (cool tones). The multi-stone, multi-texture design gives them a collected, curated look that works beautifully with the statement earring trend. These are for the woman who loves knowing there's a heart in her jewelry, even if the rest of the world sees a gorgeous pair of drop earrings.
Beyond Jewelry: Heart Accessories
Heart symbolism doesn't have to stay on your ears, neck, or wrist. Two of our most charming heart pieces live in your hair and on your lapel.
Heart Headband
The Tan Heart Headband ($58) brings heart symbolism to one of the strongest accessory trends of 2026 — the headband. The gold heart detailing on a neutral tan base creates a piece that's playful but polished, adding personality to your hairstyle while carrying that heart energy all day. If your headband collection needs a piece with more meaning than a basic solid band, this is it. It works beautifully for professional settings and wedding guest looks alike.
Heart Hair Pin
SHOP Gold Heart Rhinestone Hair Pin — $38
The Gold Heart Rhinestone Hair Pin ($38) is the most affordable piece in the entire collection and possibly the most fun. Tuck it into a bun, clip it along a part, or use it to pin back one side of your hair — it adds a tiny sparkle of heart energy to any hairstyle. At $38, it's an impulse buy, a stocking stuffer, a "just because" gift that always makes someone smile.
Heart Brooches
SHOP Gold Cherub Angels Red Heart Brooch — $34
The Gold Cherub Angels Red Heart Brooch ($34) is pure vintage charm. Cherubs holding a red heart is one of the most classic romantic motifs in decorative art, and wearing it as a brooch gives it an old-world sophistication that feels collected rather than costume-y. At $34, it's the most affordable piece in the entire heart collection and a beautiful entry point into the brooch trend. Pin it to a blazer lapel, a coat collar, or a scarf for an instant vintage touch.
If you love layered brooch looks, the Love and Luck Brooch Set ($88) includes a heart brooch alongside cherub, poodle, ladybug, bee, and rose pins — perfect for creating a curated brooch cluster on a jacket or dress.
The Bracelet: Your Daily Heart Reminder
SHOP Gold Puffy Heart Charm Bead Bracelet — $48
The Gold Puffy Heart Charm Bead Bracelet ($48) puts heart symbolism right in your line of sight all day. The puffy heart charm sits among gold beads on a stretch design that makes it effortless to put on — no clasps to fumble with, just slide it over your wrist and go. The bead bracelet style stacks naturally with watches, bangles, and other bracelets, so it integrates into whatever wrist situation you already have going.
At $48, it's an easy self-purchase or a sweet gift. The stretch design also means you don't need to worry about sizing — it fits. Pair it with the Puffy Heart Charm Necklace ($118) for a coordinated puffy heart set that's $166 total.
Heart Jewelry Gift Guide: What to Give and When
Heart jewelry is the most universally giftable category we carry because the symbolism works for every relationship and every occasion. Here's a quick guide:
For a Friend — Under $50:
Pink Heart Cherry Charm Necklace ($48) or Puffy Heart Bead Bracelet ($48). Playful, meaningful, and not romantically coded — perfect for friendship.
For a Romantic Partner — Under $120:
Red Crystal Heart Earrings ($78) + Heart Rhinestone Hair Pin ($38) = $116 total. Romantic earrings plus a surprise bonus piece.
For Mom — Under $200:
Puffy Heart Charm Necklace ($118) + Floral Heart Earrings ($98) = $216. Or choose one for under $120. Both carry the warmth and love a mom gift should have.
For Yourself — Any Budget:
Start with whatever speaks to you. There's no wrong entry point. The Cherub Heart Brooch at $34 is the easiest "I deserve this" purchase, and the Filigree Heart Statement Necklace at $258 is the "I've worked hard and I'm celebrating" purchase. Both are equally valid acts of self-love.
For a Graduate — Under $100:
Gold Bow Heart Earrings ($48) + Puffy Heart Bracelet ($48) = $96 total. Sweet, symbolic, and practical for her new chapter.
See the Heart Collection In Person
Some of these pieces — especially the filigree necklace and the crystal earrings — really need to be seen in person to appreciate the detail and craftsmanship. Our entire gold heart collection is available at Maris DeHart, a curated boutique in downtown Charleston, SC at 32 Vendue Range. If you're local or visiting Charleston, stop in and try them on. Some jewelry chooses you when you see it in person.
Frequently Asked Questions About Gold Heart Jewelry
Is heart jewelry only for Valentine's Day?
Not at all. Heart jewelry is one of the most versatile symbolic categories in all of jewelry. It represents self-love, friendship, family love, and romance — making it appropriate for any day of the year and any occasion. The idea that hearts are "only for February" is outdated.
What does heart jewelry symbolize?
The heart symbol represents love in all its forms — romantic love, self-love, friendship, family bonds, compassion, and emotional connection. Different heart styles carry different nuances: open hearts symbolize receptivity, locked hearts represent protecting what's precious, and puffy hearts carry a modern, bold energy.
Is gold heart jewelry appropriate for professional settings?
Yes. Gold heart jewelry reads as polished and intentional in professional environments. Subtler pieces like the Gold Bow Heart Earrings ($48) and Gold White Heart Drop Earrings ($78) are especially workplace-appropriate. Even the statement pieces read as sophisticated rather than casual in gold.
What's the most popular heart jewelry gift?
Heart necklaces are the most-gifted category, with the Puffy Heart Charm Necklace ($118) and Enamel Heart Multi Charm Necklace ($112) being strong choices for both romantic and friendship gifts.
Can I wear heart jewelry with other symbolic pieces?
Absolutely. Heart jewelry pairs beautifully with other meaningful motifs. Try a heart necklace layered with a butterfly piece for a "love and transformation" combination, or stack a heart bracelet with nature-inspired bangles. Mixing metals works too.
What's the difference between the puffy heart and filigree heart necklaces?
The Puffy Heart ($118) is modern, dimensional, and casual-to-dressy. The Filigree Heart ($258) is intricate, vintage-inspired, and firmly in statement territory. Think of the puffy heart as your everyday gold pendant and the filigree heart as your special-occasion showstopper.
Are these pieces good for people with sensitive skin?
Our gold heart pieces are made with quality metals designed for comfortable all-day wear. Individual materials vary by piece — check each product page for specific material details. Most of our gold jewelry uses stainless steel base metal with 18K gold plating, which is hypoallergenic and skin-safe.
What heart earrings are best for a first-time buyer?
The Gold Bow Heart Earrings ($48) are the safest entry point — they're affordable, universally flattering, and subtle enough to work with every outfit. If you prefer more presence, the Gold White Heart Drop Earrings ($78) are a beautiful step up.
How should I care for gold heart jewelry?
Avoid direct contact with perfume, sunscreen, and harsh chemicals. Store pieces individually in soft pouches to prevent scratching. For full care tips, see our gold jewelry care guide.
Can I build a heart jewelry collection over time?
That's exactly how we designed it. Start with an earring or bracelet at $34-$48, add a necklace at $112-$118, then work toward a statement piece. Every piece in this collection was chosen to work together — you can wear multiple heart pieces without them competing because the styles are different enough to coexist beautifully.
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