Come Home to Good JuJu: Inside the Bold, Colorful World of Charleston's Cover Girl Tastemaker

There's a moment — maybe you've had it — when you look in the mirror before walking out the door and think: today I feel like myself. Not dressed for someone else's approval. Not toned down, minimized, or tucked safely into neutrals. Just fully, unapologetically you.

That's the philosophy behind everything JuJu Loves. And when Charleston Home + Design Magazine came to photograph Julianne "JuJu" Taylor's Mount Pleasant home for their Spring cover feature, what they found wasn't just a beautifully designed house. They found a life built entirely on that principle — bold colors, curated art, statement accessories, and the radical belief that how you dress matters.

As seen on the cover of Charleston Home + Design Magazine — scroll down to shop every look

The feature, titled "Come Home to Good JuJu," ran across 12 pages and took us through six rooms of JuJu's Mount Pleasant home — the clothes she actually wears, the jewelry she reaches for every single day, and the spaces that tell the story of a life lived boldly. This is the shoppable version of that story — every look, every room, every piece of jewelry is linked below.

Quick Picks

Best for bold color dressing — Electric Blue One Shoulder Caftan Dress — $228
Best for statement earrings — Pink Beaded Statement Earrings with Floral Accents — $112
Best for wrist impact — Gold Enamel Flower Cuff Bracelet — $124
Best for the brooch moment — Crystal Butterfly Brooch — from $38
Best for finishing any look — Oversized Round Rattan Buckle Stretch Belt — $58
Best for a cocktail ring that commands attention — Crystal Dome Cocktail Ring — $98

The Philosophy: Dressing as Self-Care

"Clothing carries energy," JuJu says. "How I show up in the world affects how I feel and interact with others." It sounds simple. It isn't. Most of us have spent years dressing for other people — toning it down, saving the sparkles for special occasions, wearing what we think we're supposed to wear instead of what makes us feel like ourselves.

JuJu started dressing differently about a decade ago. "I started dressing how I felt," she says. And the effect was immediate — not just on how others saw her, but on how she moved through the world. Confidence isn't something you wait to feel before you get dressed. It's something you can put on.

"The older I get, the less I care about what people think. I like myself, and that's what matters." That's not a tagline. That's a practice — one that shows up in every bold print, every statement cuff, every brooch pinned with intention to a blazer lapel.

It also shows up in her home. When the Charleston Home + Design team walked into the Taylor family's Mount Pleasant house, they described it immediately: "When people come to my home, they immediately know I live here. It's such a JuJu house." Bold colors. Statement walls. Curated art from decades of global travel. Every room a full expression of personality — not a design brief, not a trend, not a resale calculation. A life lived out loud.

Effortless Caftan Glamour — Coral Living Room + Primary Bedroom

The coral living room is the heart of the JuJu home — and it shows. Collected artwork from travels to Togo, Spain, China, and Korea fills the walls. An ornate Chinese cabinet anchors one corner. It's maximalism done with intention, and the white caftan JuJu wore here matched the room's energy perfectly — breezy, goddess-like, and completely intentional.

The white caftan worn in the coral living room and the electric blue one-shoulder dress photographed in the primary bedroom are two different moods — one flowing and effortless, the other bold and sculptural — but they share the same energy: dressed with intention. The accessories here do exactly what statement jewelry is supposed to do. They don't just finish the look. They start it.

The Pink Beaded Statement Earrings with Floral Accents ($112) are pure maximalist joy — layers of pink beading with floral detail that move with you and make every outfit feel like an occasion. The Rainbow Crystal Drop Earrings ($112) are the kind of earrings that make people ask where you got them before you've even said hello. And the Brass Scallop Cuff Bracelet ($118) — sculptural, architectural, unmissable — is the wrist piece for women who understand that jewelry is armor.

The Crystal Dome Cocktail Ring ($98) brings the whole look together. One ring. Full stop.

Shop the Coral Living Room + Primary Bedroom Looks:
Electric Blue One Shoulder Caftan Dress — $228
Off Shoulder Caftan Maxi Dress — $268 *(currently sold out — join the waitlist)*
Pink Beaded Statement Earrings with Floral Accents — $112
Rainbow Crystal Drop Earrings — $112
Brass Scallop Cuff Bracelet — $118
Crystal Dome Cocktail Ring — $98

Primary Bathroom — Maximalism at Its Best

Only JuJu could make a bathroom a fashion moment. The primary bath renovation — featuring her signature Riviera wallpaper from the Shanghai Collection, navy cabinetry, and custom upholstery accents — became one of the most photographed rooms in the feature. And the look she wore in it? Completely electric.

The black floral pantsuit JuJu wore here sold out — and has had multiple requests since. We're not linking it because we don't want to send you somewhere with no inventory. But the accessories? Every single one is available right now, and they work just as hard on their own.

The Multicolor Crystal Hoop Earrings ($112) are the kind of earrings that make a simple outfit feel like a whole look. Chunky gold hoops set with colored crystals — they're maximalist without being overwhelming. The Rainbow Ombre Crystal Cuff Bracelet ($138) is pure dopamine dressing on your wrist — a gradient of crystals that catches every light source in the room. The Faceted Crystal Bracelet ($48) is the entry point to the whole look — understated on its own, electric when stacked.

The necklaces in this collage are two of the boldest pieces in the entire collection. The Rainbow Crystal Statement Necklace ($248) is a full spectrum of color in one piece — the kind of necklace that makes an outfit and ends the conversation about what to wear. The Lemon Chiffon Crystal Necklace ($148) brings a softer, sunlit energy — yellow daisy-like crystals on a delicate chain that feel simultaneously vintage and completely fresh.

And then there are the brooches. The Crystal Butterfly Brooch in Dreamsicle ($38) and Frozen Rosé ($58) — pinned together, worn on a lapel, clipped to a bag — are the kind of accessories that signal personal style without saying a word. Brooches are having a serious comeback moment right now, and these are exactly why.

Shop the Primary Bathroom Look:
Multicolor Crystal Hoop Earrings — $112
Rainbow Ombre Crystal Cuff Bracelet — $138
Faceted Crystal Bracelet — $48
Rainbow Crystal Statement Necklace — $248
Lemon Chiffon Crystal Necklace — $148
Crystal Butterfly Brooch — Dreamsicle — $38
Crystal Butterfly Brooch — Frozen Rosé — $58

Formal Dining Room + Guest Bedroom — Bold Prints, Bold Jewelry

"My house is a big box of crayons," JuJu says. The formal dining room proves it — deep emerald walls, collected art, layered textiles — and JuJu in the middle of it wearing a pink off-shoulder floral blouse paired with a red skirt. Then in the guest bedroom, with its orange upholstered headboard and blue lacquered nightstands, the orange tropical one-shoulder dress brought a whole different energy to a room that could handle every bit of it.

The quote painted on the green wall says it all: "I am a connector," JuJu says. "You have to insert yourself into the right rooms. Don't sit and Netflix your life away." That energy is in every piece she wore here.

The Gold Leaf Fringe Dangle Earrings ($78) have movement built in — cascading gold leaves that swing with every turn of the head. The Multi-Stone Pearl Drop Earrings in Sunset ($98) layer warm-toned stones and pearls for a look that's simultaneously vintage and completely now. The Solid Brass Dome Cuff Bracelet ($168) is sculptural jewelry — the kind of piece that belongs in a design magazine, which is exactly where it ended up. And the Baroque Pearl Gold Cocktail Ring ($78) brings the quiet moment in a look that otherwise demands attention — and sometimes that contrast is exactly right.

Shop the Formal Dining Room + Guest Bedroom Looks:
Off Shoulder Floral Blouse — $158
Orange Tropical One Shoulder Dress — $258
Gold Leaf Fringe Dangle Earrings — $78
Multi-Stone Pearl Drop Earrings Sunset — $98
Solid Brass Dome Cuff Bracelet — $168
Baroque Pearl Gold Cocktail Ring — $78
Oversized Round Rattan Buckle Stretch Belt — $58

Kitchen — Entertaining in Style

The kitchen is the heart of the Taylor home. Designed for gathering — a long island, upholstered chairs sourced from her own brand, a blue lacquered cabinet that anchors the space — it's where JuJu and her husband Chris host, where their kids congregate, where the best conversations happen over good food and better wine.

The Fruit Floral look worn here is pure JuJu — playful, colorful, and completely intentional. The Fruit Floral Top ($118) and Fruit Floral Skirt ($148) work as a set or separately — and both pair effortlessly with the Oversized Round Rattan Buckle Stretch Belt ($58) that cinches the waist and grounds the whole look.

The Gold Enamel Flower Cuff Bracelet ($124) brings a garden party energy to an everyday look. The Gold Butterfly Cocktail Ring ($78) is one of those pieces you put on and immediately feel better about the day. And the Pink Raffia Knotted Headband ($58) — wide, textured, effortlessly spring — is the finishing touch that takes the look from getting dressed to getting dressed with intention.

The Gold Flower Stud Earrings with Crystal ($88) keep the ear story clean and floral — letting the rest of the accessories do their thing without competing.

Shop the Kitchen Look:
Fruit Floral Top — $118
Fruit Floral Skirt — $148
Oversized Round Rattan Buckle Stretch Belt — $58
Gold Enamel Flower Cuff Bracelet — $124
Gold Butterfly Cocktail Ring — $78
Pink Raffia Knotted Headband — $58
Gold Flower Stud Earrings with Crystal — $88

The Philosophy in Book Form

The same philosophy that fills JuJu's home and closet — that confidence is a practice, that getting dressed is an act of self-care, that you are allowed to take up space — is the foundation of the Good JuJu 90-Day Workbook & Journal ($29.99). It's a practical, proven mindset guide built around the idea that how you talk to yourself sets the tone for everything else. Quiet your inner critic. Start the day with intention. Show up for yourself — and let the rest follow.

SHOP Good JuJu 90-Day Workbook & Journal ($29.99)

If the fashion philosophy resonates, the workbook is where it goes deeper. Read more in Morning Routine for Confidence: How Getting Dressed Changes Your Mindset and What to Wear When You're Not Feeling Like Yourself.

The Tastemaker Behind the Brand

JuJu Taylor is not just a boutique owner. She's a Southern tastemaker, a two-time published author, a motivational speaker, and a connector of women. Her brand, JuJu Loves, grew from a simple belief — that dressing up is an act of self-care, that clothing carries energy, and that how you show up on the outside affects how you feel on the inside.

Her community of 250,000+ followers on Instagram and TikTok comes for the fashion. They stay for the mindset. "My social responsibility is to help other women see the possibilities for themselves and live unapologetically," she says. "We get enough messaging from society that tells us not to be too loud, too bold, too opinionated, too much. I'm not everyone's cup of tea, and I'm okay with that. I'm not dimming my light to make other people feel more comfortable."

That message isn't separate from what she sells. It's embedded in every piece. A statement brooch on a blazer lapel is armor. A bold cuff bracelet is a reminder. A pair of earrings that make people look twice is an invitation to take up space.

"About ten years ago, I started dressing how I felt. Today is the occasion." She encourages women to stop saving the sparkles for special occasions. Today is always the occasion.

Read the full feature at Charleston Home + Design Magazine.

A curated selection of JuJu Loves jewelry and accessories is available in person at Maris DeHart, 32 Vendue Range, Charleston, SC.

Frequently Asked Questions

Who is Julianne "JuJu" Taylor?
Julianne "JuJu" Taylor is a Charleston-based tastemaker, entrepreneur, author, and motivational speaker. She is the founder of JuJu Loves, a bold fashion and accessories boutique, and the author of two books including the Good JuJu 90-Day Workbook. She was featured on the cover of Charleston Home + Design Magazine as a tastemaker, author, and motivational speaker.

What is the JuJu Loves brand philosophy?
JuJu Loves is built on the belief that dressing up is self-care — not vanity. The brand's philosophy is that clothing carries energy and how you dress affects your confidence, your mindset, and how you show up in the world. The core message: get dressed, show up, and stop saving the sparkles for special occasions.

Where was JuJu Taylor featured in the magazine?
JuJu Taylor was featured on the cover and in a 12-page spread of Charleston Home + Design Magazine's Spring issue. The feature, titled "Come Home to Good JuJu," was photographed in her Mount Pleasant, South Carolina home and covered her design philosophy, entrepreneurial journey, and personal style. Read the full feature here.

What is dopamine dressing and how does JuJu Loves fit in?
Dopamine dressing is the practice of wearing bold, colorful, joyful clothing and accessories to boost mood and confidence. It's rooted in the idea that what you wear affects how you feel. JuJu Loves is built entirely around this philosophy — every statement earring, bold cuff, and colorful brooch is designed to create that feeling of walking out the door and saying "yes, this is me."

What is the maximalist style trend and where can I shop it?
Maximalism — the "more is more" approach to fashion — has made a full comeback, with trend forecasters citing bold accessories, statement jewelry, chunky gold cuffs, oversized earrings, and brooches as the defining pieces. JuJu Loves carries statement brooches, crystal cuffs, bold earrings, and colorful jewelry that embody the maximalist aesthetic. Browse the full jewelry collection to start building your maximalist wardrobe.

How do I develop a fearless personal style?
JuJu's advice: start with one bold piece and build confidence from there. A statement brooch on a simple blazer. A colorful cuff with an all-black outfit. A pair of earrings that make you smile before you leave the house. Style confidence isn't something you wait to feel — it's something you practice. Read more in How Getting Dressed Changes Your Mindset.

What statement jewelry pieces work for bold dressing?
For bold dressing, focus on one or two statement pieces per look. A statement earring with a simple dress. A sculptural cuff with a neutral outfit. A brooch on a lapel. The jewelry does the talking — you don't have to wear all of it at once. See The Maximalist Jewelry Stack for more ideas.

Can I shop JuJu Loves in person in Charleston?
Yes. A curated selection of JuJu Loves jewelry and accessories is available in person at Maris DeHart, 32 Vendue Range, Charleston, SC. The full collection is available online at jujuloves.com.

What is the Good JuJu 90-Day Workbook?
The Good JuJu 90-Day Workbook is JuJu's second book — a practical mindset journal with proven strategies to transform self-doubt into self-assurance. It pairs perfectly with the JuJu Loves brand philosophy: confidence isn't just about what you wear, it's about how you think. Find it at JuJu Loves.

What styles from the Charleston Home + Design feature are still available?
Most of the jewelry and accessories from the feature are available now — including the Multicolor Crystal Hoop Earrings, Solid Brass Dome Cuff Bracelet, Rainbow Ombre Crystal Cuff, and all four collage looks above. The black floral pantsuit from Collage 2 has sold out. The Off Shoulder Caftan Maxi Dress is currently sold out but may be restocked.

More Style Inspiration

How Getting Dressed Changes Your Mindset
What to Wear When You're Not Feeling Like Yourself
The Maximalist Jewelry Stack: How to Layer Like a Pro
How to Wear a Brooch: 8 Modern Ways That Look Chic, Not Dated
Bold Jewelry for Women Over 40 and 50
Colorful Crystal Jewelry: How to Wear the Bold Sparkle Trend