The Best Brooches at Every Price: 30 Statement Pins from $28 to $158
SHOP All Brooches and Jewelry Now
Brooches are the biggest jewelry trend happening right now — on the runways at Chanel, Tory Burch, and Celine, on Margot Robbie during the Wuthering Heights press tour, all over Pinterest's top trend predictions, and on the lapels of women who've figured out that one small pin can transform an entire outfit in seconds.
But here's the thing nobody talks about: brooch shopping can be overwhelming. Designer brooches run $300 to $3,000+. Vintage shops require hours of digging. And Amazon? You'll scroll through hundreds of flimsy pins before finding anything worth wearing.
So we made it easy. This is every brooch and brooch set we carry at JuJu Loves — 30 pieces total — organized by price tier from $28 to $158. Every single one is nickel-free and lead-free. Every one has a secure pin back. And every one looks significantly more expensive than it costs.
Find your budget. Find your style. Pin it on and go.
Quick Picks
Best under $35: Gold Candy Wrapper Brooch — $28 — whimsical, conversation-starting, great first brooch
Best under $50: Vintage Crystal Owl Brooch — $42 — cognac crystal eyes, vintage-inspired gold, meaningful symbolism
Best under $100: Cognac Crystal Starburst Brooch — $88 — dark jewel tones, Victorian energy, ornate filigree
Best statement piece: Gold Filigree Lion Brooch — $128 — multicolor crystals, regal, show-stopping
Best investment: Gold Crystal Alligator Brooch — $158 — our largest, most detailed piece, doubles as a pendant
Best value set: Nature Brooch Set (5 pieces) — $88 — under $18 per brooch, perfect starter collection
Best gift: Emily in Paris Brooch Set (3 pieces) — $68 — fun, themed, under $23 per brooch
Under $35: The Impulse Buys That Punch Above Their Price
These are the brooches that make you say "at that price, why not?" They're small, they're fun, and they're the easiest way to test whether the brooch trend is for you — without thinking twice about the cost.
Gold Candy Wrapper Brooch — $28
Our most affordable brooch and one of the most fun. A gold candy wrapper with twisted ends that catches light from every angle. It's whimsical, it's unexpected, and it always gets a reaction. Pin it on a blazer for a dose of personality at work, or on a tote bag for a playful detail. At $28, this is the brooch you buy on impulse and end up wearing constantly.
Gold Cherub Angels Red Heart Brooch — $34
Two gold cherubs flanking a red heart — this is pure romantic symbolism in brooch form. It reads as vintage and meaningful, like something you'd find in an antique jewelry box in Italy. The cherub and heart motifs make it especially fitting for the gothic romance jewelry trend that's dominating fashion right now. A thoughtful gift at a price that won't make you hesitate.
Vintage-Style Airplane Enamel Brooch — $34
For the traveler, the flight attendant, or anyone who's always dreaming about their next trip. Red, white, and gold enamel in a compact 1.5-inch size that works on denim jackets, carry-on bags, and blazers. Pin it on before a flight — it's a mood-setter and a conversation starter at the gate.
$38 to $48: Small Brooches with Big Personality
This is the sweet spot for everyday brooches — detailed enough to get noticed, affordable enough to collect several. These are the pieces you rotate through your week depending on your mood.
Pearl Crystal Poodle Dog Brooch — $38
A pearl-and-crystal poodle that's equal parts cute and chic. Dog brooches are having a serious moment in the animal brooch trend, and this one captures the playful sophistication of Paris without being over the top. Perfect gift for dog lovers and Francophiles.
Dapper Dachshund Top Hat Brooch — $42
A dachshund wearing a top hat. That's it. That's the pitch. This acrylic brooch is lightweight, colorful, and guaranteed to make people smile. The larger size makes a statement without adding weight — acrylic is feather-light even at bigger dimensions. If you take your jewelry seriously but not too seriously, this is your brooch.
Vintage Crystal Owl Brooch — $42
Deep cognac crystal eyes, individually set rhinestones across spread wings, and a vintage-inspired gold finish that looks like an heirloom. Owls symbolize wisdom and intuition, which makes this a meaningful gift for teachers, mentors, and book lovers. At $42, it's the most affordable way to wear the heirloom jewelry trend — and it looks like it costs three times what it does.
Green Enamel Bicycle Brooch — $44
A charming green enamel bicycle with crystal basket detail. This is the kind of brooch that tells people something about you — that you appreciate whimsy, that you notice small details, that you might just be the most interesting person at brunch. Pairs beautifully with the airplane brooch for a travel-themed cluster on a denim jacket.
Paris Fashion Girl Acrylic Brooch — $48
A graphic Parisian woman with red lips, oversized sunglasses, and emerald crystal earrings. At 2.6 inches tall, it's a conversation piece — but the lightweight acrylic means it wears comfortably all day. This is French girl energy in brooch form. Pin it on and channel your inner Parisienne.
$68 to $78: Brooch Sets — the Best Value in the Collection
If you're building a brooch collection — or gifting someone their starter set — these curated sets are the smartest buy. Multiple coordinated brooches that work solo or clustered together, at a per-piece price that beats buying individually.
Emily in Paris Brooch Set (3 Pieces) — $68
Three brooches — French girl, lips, and bee — for under $23 each. This set is pure Parisian charm and makes a fantastic gift for anyone who watches Emily in Paris on repeat. Cluster all three on a beret or a blazer, or spread them across your wardrobe for three distinct French-inspired looks.
Spring Brooch Set (3 Pieces) — $78
A peach rose, a white tulip, and a sparkling crystal bee. The tulip is the anchor piece at 3.1 inches — substantial enough to be a focal point on its own. The coordinated palette of peach, white, green, pink, and gold was designed for brooch clustering, so they look intentional and collected when worn together. Under $26 per brooch.
$88: The Dark Horse Tier — Serious Brooches, Still Under $100
This is where things get interesting. At $88, you're getting brooches with real weight, intricate crystal work, and the kind of detail that makes people assume you spent much more. These are the pieces that cross the line from "accessory" to "jewelry."
Cognac Crystal Starburst Brooch — $88
A deep cognac center stone surrounded by amber, rose, and topaz rhinestones in an ornate gold filigree frame. This brooch has serious gothic romance energy — the kind of dark, rich jewel tones that the Wuthering Heights press tour made everyone crave. At 2 x 2.2 inches, it's a bold statement that works on blazers, coats, turtlenecks, and even pinned to a velvet headband.
Pearl Snowflake Brooch with Crystal Accents — $88
A luminous center pearl surrounded by sparkling rhinestones with unexpected pops of turquoise and bronze. The starburst geometry and pearl detailing give it a timeless quality that works far beyond winter — pin it on a blazer in March, a denim jacket in October, a coat in January. The turquoise and bronze accents are what take it from "pretty" to "where did you find that?"
Vintage Princess Carriage Brooch — $88
A fully detailed princess carriage in antique gold with pearl and navy crystal accents and a dangling drop that adds movement. At 3.3 inches, it's a showpiece — and the muted palette keeps it sophisticated rather than costume-y. This is the brooch for the woman who still believes in magic but wears it with a velvet blazer and boots.
Brooch Sets at $88
Two of our best-value sets live at this price point:
The Nature Brooch Set ($88) gives you five brooches — owl, bee, bird, snail, and sunflower — for under $18 each. It's our best per-piece value and the perfect starter collection for anyone curious about the brooch trend.
The Love & Luck Brooch Set ($88) includes five pieces — cherub, poodle, ladybug, bee, and rose — with a romantic, whimsical personality. Each brooch carries its own symbolism: love, loyalty, luck, community, and passion.
The Whimsical Garden Brooch Set ($88) gives you six garden-themed brooches — under $15 each. This is the set for the maximalist who wants to cluster multiple brooches on a blazer or denim jacket for that editorial, brooch-stacking look that's all over fashion right now.
SHOP Whimsical Garden Brooch Set - $88
$98: The Sweet Spot — Statement Pieces Under $100
At $98, you're in serious statement jewelry territory. These brooches are larger, more detailed, and have the kind of presence that anchors an entire outfit. Every piece at this tier looks and feels like it costs well over $100.
Crystal Conch Shell Brooch — $98
Ocean blue crystals set into a sculpted conch shell form. This is coastal jewelry with substance — the kind of piece that works on a white linen blazer in summer and on a navy coat in fall. If you live near the water (or wish you did), this brooch captures that energy.
Emerald Vase Floral Brooch — $98
A dramatic emerald green faceted glass vase with an arrangement of crystal flowers in lavender, plum, and soft pink. At 3.2 inches, this is wearable art with serious vintage collector energy. The dimensional layering gives it depth that flat brooches can't match. Our most popular brooch for a reason — it looks like a $300 piece.
Gold Leopard Cheetah Rhinestone Brooch — $98
A prowling leopard rendered in gold with rhinestone spots. Animal brooches are one of the strongest subcategories in the brooch revival, and big cats carry a particular energy — fierce, confident, and unapologetically bold. Pin this on a black blazer and watch how it changes the way you carry yourself. Pairs with the leopard print accessories trend that's been building all year.
More at $98
The Ivory Rose Brooch ($98) — soft ivory enamel petals with gold leaves. Romantic and timeless, this one leans more classic than dramatic.
The Silver Serpent Brooch with Malachite Drop ($98) — antique silver serpent with emerald and coral accents. Serpents symbolize transformation and renewal. Full gothic romance energy.
The Parisian Chic Brooch Set ($98) — seven travel-inspired pins for under $14 each. Our best per-piece value at this tier: fashionista, camera, palette, bicycle, airplane, candy wrapper, and olive branch.
$118: The Collectors' Tier
These are the brooches that serious collectors reach for. Larger, more sculptural, more detailed — and the kind of pieces that become part of your signature style. You don't just wear these. You become known for them.
Crystal Peacock Feather Brooch — $118
A peacock feather rendered in multicolor crystals — the kind of piece that catches every bit of light in the room. Peacocks symbolize beauty, confidence, and showing your true colors. The elongated feather shape creates a dramatic silhouette on a lapel or coat. This is the brooch for the woman who walks into a room and owns it.
Medieval Knight Brooch — $118
A fully armored knight on horseback with a rhinestone-accented shield. At 2.6 x 2.5 inches, it's sculptural, dramatic, and carries the medieval romance energy that's driving the biggest jewelry trend of the year. Knights represent courage, loyalty, and protection. This isn't just a brooch — it's wearable armor that sparkles. One of our newest pieces and already one of the most asked-about.
Turquoise Serpent Brooch Pendant — $118
This serpent brooch doubles as a pendant — two pieces of jewelry in one. Turquoise, emerald, and crystal accents against gold create a bohemian-meets-gothic look that works year-round. Serpent jewelry has deep roots in fashion history, and this piece captures that energy beautifully. Read more about mixing vintage and modern brooches for a collected look.
$128: The Statement Makers
Two brooches live at $128, and both are show-stoppers. These are the pieces that become the focal point of whatever you're wearing — no other jewelry needed.
Gold Filigree Lion Brooch — $128
A golden lion's face gazes out from a crown of emerald, sapphire, pink, amber, and clear crystals, topped with a fleur-de-lis. At 2.75 inches, this is the brooch that made our gothic romance jewelry guide — and for good reason. Margot Robbie wore a vintage Boucheron lion brooch to the Wuthering Heights premiere. This one gives you the same regal energy at a price that doesn't require a stylist's expense account. Lions symbolize courage, leadership, and fierce strength.
Rainbow Crystal Cascade Statement Brooch — $128
At 3.75 inches, this is our most dramatic crystal brooch. A hot pink focal stone anchors a cascading arrangement of emerald, sapphire, amber, and ruby crystals. This is for the maximalist — the woman who believes more is more and isn't apologizing for it. Pin it on a simple black dress and let it do all the talking. One brooch, zero additional accessories needed.
$158: The Crown Jewel
Gold Crystal Crocodile Alligator Brooch Pendant — $158
This is the piece at the top of the collection, and it earns its place there. A fully articulated gold crocodile covered in crystal detail — our largest, most intricate brooch. It doubles as a pendant, so you're getting two pieces of statement jewelry in one. The alligator motif carries serious power energy: strength, patience, and primal confidence.
At $158, this is an investment piece — and it feels like one. The weight, the detail, the way it catches light from every crystal facet. This is the brooch you wear when you want to be the most memorable person in the room. Pin it on a structured coat for maximum impact, or wear it as a pendant on a long chain for a completely different look.
If you're building a serious brooch collection, this is the anchor piece everything else orbits around.
How to Start Your Brooch Collection
Not sure where to begin? Here's a simple three-step approach:
Step 1: Start with one brooch under $50. The owl ($42), the poodle ($38), or the candy wrapper ($28) are all perfect first brooches. Pin it on a blazer or cardigan for a week and see how it changes your getting-dressed routine.
Step 2: Add a statement piece. Once you're hooked (and you will be), add one brooch in the $88-$98 range. The cognac starburst, the emerald vase, or the leopard will take your collection from "I have a brooch" to "I collect brooches."
Step 3: Build by theme. Are you drawn to animals? Florals? Gothic romance? Travel? Build your collection around what speaks to you — that's how it starts looking curated rather than random. See our complete brooch collection guide for more on building a collection with intention.
For styling inspiration, check out our guides on modern ways to wear a brooch, brooches for work, and the bag brooch trend.
Frequently Asked Questions
What is the best brooch for beginners? Start with something under $50 that matches your personality. The Vintage Crystal Owl Brooch ($42) is our top recommendation for a first brooch — it's affordable, versatile, and detailed enough to show off the trend. Pin it on a blazer or cardigan and see how it feels.
Are brooches still in style? More than ever. Brooches are one of the biggest jewelry and accessories trends right now. They appeared on runways at Chanel, Tory Burch, and Celine, Margot Robbie wore vintage brooches throughout the Wuthering Heights press tour, and Pinterest named brooches a top trend prediction with searches up over 100%.
How do I wear a brooch without looking old-fashioned? Contrast is the key. Pin a dramatic brooch on a simple outfit — blazer and jeans, plain sweater, denim jacket. The jewelry makes the statement; the outfit stays modern. Avoid matching your brooch to a tweed jacket or overly formal outfit, which can tip into dated territory. For more tips, see our guide on modern ways to wear a brooch.
Can I wear multiple brooches at once? Yes — brooch clustering is a major styling move right now. Start with your largest piece as the anchor, then add smaller brooches at varying angles around it. We wrote a full guide on brooch stacking and clustering.
What's the difference between a brooch and a pin? Functionally, they're the same — both attach to fabric with a pin closure. "Brooch" typically refers to larger, more decorative pieces designed as jewelry, while "pin" often describes smaller, simpler pieces like lapel pins or enamel pins. All of our pieces are brooches in the jewelry sense — designed as statement accessories.
Are these brooches safe for sensitive skin? Yes. Every brooch at JuJu Loves is nickel-free and lead-free.
Can I pin a brooch on a bag? Absolutely — bag brooches are a major trend. Pin a statement brooch on a structured handbag, tote, or clutch for an instant upgrade that makes your bag feel like a completely different accessory.
What's the best brooch to give as a gift? Sets are the easiest gift because they feel curated and thoughtful. The Emily in Paris Set ($68) and the Nature Set ($88) are our top gift picks. For individual brooches, the owl ($42) and the cherub heart ($34) are affordable and meaningful. See our full brooch gift guide for more ideas.
Where can I see these brooches in person? A curated selection of JuJu Loves products are available at Maris DeHart boutique, 32 Vendue Range, Charleston, SC. You can also shop the full collection anytime at jujuloves.com.
More Style Inspiration
Brooches Are Trending: Your Complete Guide
Gothic Romance Jewelry: Get the Wuthering Heights Look
How to Wear a Brooch on a Dress
Affordable Vintage-Style Brooches Under $100